Puma is getting into NFTs and digital sneakers

Puma has just announced its biggest leap into the metaverse. In partnership with 10KTF, an online NFT shop run by fictional character Wagmi-San, the lifestyle brand is bringing its apparel to the digital sphere. The new partnership will bring about digital sneakers, NFT collections, and more, providing fans the opportunity to personalize their experiences. While there’s not much insight into what the apparel and digital assets will look like just yet, Puma wants to provide users with a space that’s free of physical limitations and open to personal expression.