Prada Timecapsule NFTs to include fashion show experiences

Prada is launching its 32nd Timecapsule, the third month it includes an NFT. This drop features a shirt made from a variety of Prada’s upcycled fabrics. One Timecapsule NFT holder will gain access to events, including a Prada experience in Milan and an invitation to its September fashion show.

Considering how Prada has grown its digital presence with Prada Crypted, the brand evidently wants to attract a customer base who are more familiar with digital assets. Arguably, using NFTs will open up new ways for Prada to engage with customers.

The unique experiences it plans to attach to its NFTs will increase digital and in-person engagement and create an elite group within its community.